There are many layers to running a business and it’s getting more complicated each year. With technology advancing, AI becoming sharper, and marketing strategies evolving more rapidly than ever, let’s just be honest – we all need help!

That’s why agencies exist. Whether you need help navigating business development or marketing, working with an agency will always teach you something new and help your business reach new heights. So, is it time for you to hire an agency? Tune in to find out!

In this episode of Cut to the Chase, Gregg is joined by Julie Cropp Gareleck, Founder/CEO of Junction Creative Solutions and Partner at Experience Synergy, two award-winning strategic agencies that combine the intellectual capital of a business consulting firm with the creative execution of an advertising agency.

Julie has helped more than 350 companies establish their brands, engage audiences, and drive revenue. Today, she’s sharing her wealth of experience with you to ensure 2024 is a year of growth and success for you and your company.

 

In this episode of Cut to the Chase, Gregg and Julie discuss: 

– Marketing mistakes businesses are making & How an agency can help you avoid these mistakes.

– The #1 thing you should look for in a marketing agency.

– How Junction Creative helps businesses improve their PR, branding, advertising, and digital marketing strategies.

– Where marketing is going in the next 3 years.

– Do traditional ad agencies still exist?

– Why business owners are confusing operational problems with marketing problems.

– How Experience Synergy helps businesses define strategies and internal processes so they can thrive long-term.

– Common mistakes owners make when preparing to sell their business.

– What business owners should focus on before selling or seeking out investors.

– How to know what marketing metrics you should keep track of.

– Is posting on TikTok worth it for my business?

 

Key Actionable Takeaways for Law Firms:

– ChatGPT is an incredible resource, but it’s not sophisticated enough to provide the quality or depth of knowledge needed to produce great marketing content.

– What to look for in a marketing agency: Great communication, highly responsive, and highly collaborative.

– Business owners often confuse operational issues for marketing issues, so it’s important to know the difference.

– Setting up simple internal processes for communication can increase your revenue ~30% with your existing client base.

– Investors are looking for sustainable and stable businesses to buy or invest in, not just an innovative product/service. It’s crucial to get professional advice and guidance when seeking out investors or preparing to sell your business.

 

To learn more about Julie Cropp Gareleck, connect on LinkedIn: https://www.linkedin.com/in/juliecroppgareleck

Learn more about Junction Creative Solutions: https://junction-creative.com

Learn more about Experience Synergy: https://experience-synergy.com

To book Julie for speaking engagements or corporate training programs, visit: http://www.juliecroppgareleck.com

Pre-Order “Dare to Become” by Julie Cropp Gareleck: https://www.amazon.ca/Dare-Become-Corner-Booth-Office/dp/1611884012