Did you know 73% of people hire the first attorney they speak to? That’s why in today’s digital age, having an online presence is no longer optional for law firms; it’s a necessity. But how do you break through the noise and ensure your firm’s website isn’t just another page lost in the vast sea of Google search results?

If you’re wondering why your law firm’s website isn’t generating the leads you expected, you’re in the right place.

In this episode of Cut to the Chase: Podcast, Gregg is joined by Travis Hoechlin, CEO of RizeUp Media, a premier marketing company specializing in law firms. Travis joins us to shed light on strategies that can transform your website from a static brochure into a dynamic client-generating tool.

You’ll learn proven SEO tips, the key metrics you need to track, and how to achieve a strategic, tailored marketing approach that leads to long-term growth.

Ready to boost your conversion rates and land more clients? Tune in!


In this episode of Cut to the Chase: Podcast, Gregg and Travis discuss: 

– SEO and web strategies for law firms

– Why tracking your KPIs is critical for success

– The pros and cons of local vs. social media advertising

– Why your website needs regular maintenance (and what that means)

– How to make your website SEO friendly so you can rank on Google’s first page

– Signs you should hire a professional marketing team

– RizeUp Media’s tailored marketing solutions: Are they right for your law firm?


Key Actionable Takeaways for Law Firms:

– Learn which key performance indicators (KPIs) — impressions, clicks, visits, phone calls, and emails — are critical to understand the effectiveness of your marketing strategies.

– Being on page two of Google is not enough to get seen by potential clients! It’s important to target hundreds of relevant keywords in your marketing and website to create better business visibility.

– Websites need regular maintenance and updates. Make sure you’re checking your website consistently and updating it with accurate and relevant information, keywords, content, and backlinks.

– Professional inbound marketing efforts yield the best results while helping you focus on your practice. Consider outsourcing your marketing to the pros!

– Increase conversions by 30-40% by adding chat or text options on your law firm’s website.

– Utilize local service ads and pay-per-click campaigns wisely to maximize your marketing budget.


Learn more about RizeUp Media: https://www.rizeupmedia.com

To learn more about Travis Hoechlin, connect on LinkedIn: https://www.linkedin.com/in/travishoechlininternetmarketing