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When you hire a marketing agency for your law firm, how do you know you’re going to get real results?

In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb is joined by Florida patent attorney and author John Rizvi, widely known as The Patent Professor™ and The Law Firm Growth Professor™, to uncover the dirty secrets of legal marketing. From misleading metrics to branding mistakes that quietly drain budgets, John shares what most marketing agencies won’t tell you.

Starting with nothing more than a cell phone and a laptop in a spare bedroom, John built his intellectual property practice into an eight-figure firm with 60 employees. How? By cracking the code on branding, storytelling, and measurable marketing.

In this candid conversation, John shares insights from his new book, “Dirty Secrets Marketing Agencies Use to Rip Lawyers Off”. He explains why memorability beats logos, how niche branding actually works, and why “going viral” can be both a blessing and a trap.

This episode is a must-listen for anyone trying to stand out in a crowded market, avoid costly marketing missteps, and build a brand that actually sticks.

What to expect in this episode:

  • Why most firms struggle with marketing (and where they go wrong)
  • The branding strategy behind “The Patent Professor” and why names matter more than logos
  • How split-testing and niche branding drive real client recall
  • The risks and rewards of viral content and creative marketing
  • Why authenticity and vulnerability outperform polished perfection
  • The “dirty secrets” marketing agencies use, including vanity metrics and churn
  • How to measure marketing success in dollars (not likes or views)
  • The truth about AI in marketing and what it can (and can’t) realistically do

If you’ve ever questioned whether your marketing dollars are actually working, or wondered how some brands become unforgettable while others fade into the noise, this episode is for you!

 

Stay tuned for more updates, and don’t miss our next deep dive on Cut to the Chase: Podcast with Gregg Goldfarb!

 

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This episode was produced and brought to you by Reignite Media.