Study Shows Addictive Nicotine in Juul Nearly Identical to That in Cigarettes

Juul e-cigarettes are marketed as cigarette replacements and a tool to help smokers quit. In the past, they have even marketed their product to teens and young people. This has led to many young people, who never even smoked, using, and becoming addicted to the product. Juul has claimed that its product is safe. However, there is evidence to the contrary.


A study released in December 2019, revealed that the nicotine formula used in Juul e-cigarettes is nearly identical to the flavor and addictive profile of Marlboro brand cigarettes. This helps explain why a growing number of young users have become addicted to Juul products. Juul’s nicotine aerosol was designed to make it easier for users to inhale large amounts of nicotine without coughing or even noticing. This has made it easy for people who have never smoked to use the product.

Researchers analyzed the amount and chemical makeup and directly compared the nicotine used in Juul “pods” to that used in Marlboro cigarettes. Juul popularized “nicotine salts” by adding organic acids to liquid nicotine. This made Juul e-cigarettes less harsh to use than other e-cigarettes. According to the study, the design made Juul more effective in getting smokers to quit but also made the product highly addictive for users who had never smoked before.

As Addictive As Cigarettes

Public health concerns have arisen over the use of Juul by young people. Studies show that close to a third of high school students use e-cigarettes and that more than half of those students use these products. Juul has all the things about regular cigarettes that are addictive. However, without the bad smell and with flavored pods, they are much more attractive to young people. This is an extremely dangerous situation. Studies have found links between the use of e-cigarettes and lung conditions such as asthma and chronic obstructive pulmonary disease (COPD). In addition, using nicotine in adolescence can have a negative effect on the developing brain.

Contact a Trusted Attorney

If you or someone you love has been injured through the use of a Juul product, you should consult with a trusted personal injury attorney. Gregg Goldfarb has been helping the victims of dangerous products for over 20 years. Contact us online or call us at 305-374-7000 to schedule a free consultation.

Are you suffering from a serious injury due to no fault of your own? Did your household product, medicine, or medical device cause serious health damage? Are you overwhelmed by the pain, emotional stress, and financial pressure that has been forced on you and your family? Don’t wait or hope for justice — let Gregg Goldfarb help you demand it from the people responsible.