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Is SEO dead or just changing? In this episode of Cut to the Chase: Podcast, host Gregg Goldfarb sits down with Seth Price, Founder/CEO of BluShark Digital and practicing attorney, to discuss the future of SEO, AI tools, and digital marketing for law firms.

From Google Business Profiles to the rise of AI-driven search, Seth explains what lawyers really need to know to attract clients online.

Whether you’re a solo practitioner or part of a large firm, this conversation reveals how to compete with mega-firms, dominate local SEO, and avoid the biggest myths about digital marketing.

What to expect in this episode:

  • Is SEO Dead or Just Changing? How AI and ChatGPT are disrupting search

  • Local Search Power Moves: Why your Google Business Profile is your secret weapon

  • Best SEO Strategies for Law Firms: Case studies, niche strategies, and competing with mega-firms

  • Mass Torts & SEO: The reality of ranking for high-stakes cases

  • What Makes a Good SEO Client: The traits law firms need to succeed online

  • Mythbusting SEO: Why “instant gratification” is the biggest lie in marketing

  • The Future of Legal Marketing: How AI is creating both disruption and opportunity

 

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Resources:

 

This episode was produced and brought to you by Reignite Media.